Viestly Social Media Publisher - Vesta Digital

Using social media is becoming one of the most popular strategies to retain customers that visit your business website. By directing your viewers to your Facebook page or Twitter account, you have opened the door of opportunity to continue communication with customers who have left your website without purchasing.

There has been a tidal wave of blog posts throughout cyberspace discussing the idea that a business does not necessarily need to have its own website if it is able to effectively establish relationships via social media. While social media can be very effective in marketing your product, I am here to tell you why a business website is an absolute must.

There has been an incredible amount of buzz around cyberspace about Verizon’s launch of the iPhone 4. Many customers logged on and snagged their new phone at 3 a.m. on February 3rd. However, their cries of joy were soon snuffed out by the amount of outrage and frustration circulating on Twitter and Facebook from those customers who were confronted by Verizon’s website overload and inability to secure their new iPhone 4.

Do you have a business website? If so, answer these questions for me: How many visitors have you had today on your website? Where do they come from (geographically)? Did they find you through a search engine or a referral site? When did you experience the most traffic for today?

Picture this, you’re starting up your own business, just barely getting it off the ground, and you want to take the next step. You want people to know the name of your company, or you want people to be able to choose your company over competitors for a reason. If this sounds like you, there is only one answer. You need to start working on building your brand identity.

Although I have been adamantly advocating the use of social media for small businesses, many people are still hesitant to jump right into it because of the fear of being overwhelmed. This truthfully happens all too often. You could very well become bombarded with status updates, tweets, Facebook posts, or even spreading yourself too thin across different social media networks.

Social Media is marketed as a human communication medium. This is ideal for businesses because it allows businesses to give a more personal and accessible touch to their marketing efforts. However, as business’s use of social media grows, so does the consumer awareness of business’s social media marketing strategies.

Do you want to participate in the social media revolution? You should. What better way to market your product or service than to engage in the network with the capability of reaching 500 million Internet dwellers at the touch of a button? 

Do you own a blog? If so, would you like readers to be able to share a Tweet about your blog? The official Tweet Button has arrived, and you as a blog owner can now allow your readers to simply click the button, and share your blog with fellow Twitter users.

Bank Info Security recently published a blog post discussing social media policy. The idea of social media policy is stemmed from employees becoming less productive due to using social media sites on the job for non-business related purposes.