IntelBuilder Social Media Platform - Vesta Digital

The ancient Chinese wise man, Sun Tzu, once said: "If you are ignorant of both your enemy and yourself, then you are a fool and certain to be defeated in every battle." SunTzu was talking about the military battlefield and not the business battlefield. But if Sun Tzu was a businessman today, he would be thrilled with all the information he could find out about his enemies on the internet.

Social media is important for your business and how you behave when you’re on a social media site is just as important. Your online personality is part of you - it is an interactive experience for you and your business. Who is the face or voice of your product or service? How do you want to be perceived? Here are some helpful do’s and don’ts to keep your image intact and make you and your business a social media success.

Social media exploded in 2009. Twitter alone grew over 900% this year according to Nielsen Online. Meanwhile, Facebook continued to colonize the world - adding another 50 million users for a total of more than 350 million active users in 180 countries – and 50% of them log onto Facebook every day.

The big game is more than a month away but a winner has already been announced – social media marketing has claimed a victory over traditional advertising with Pepsi’s decision not to run any ads in this year’s Super Bowl. It is the first time in 23 years Pepsi will not run a television commercial on the Super Bowl. The company will spend $20 million on a social media campaign called the Pepsi Refresh Project instead.

Every corporation today should be creating and maintaining a fresh and engaging blog - and they should be monitoring it, too. Creating your own content is important, but so is monitoring—and responding to—the conversations taking place about your brand on blogs and forums across the Web.

Twitter is a social media platform that lets the world know what you are up to. There are millions of Twitter-addicts now and the number of active users has increased by 900% in the past year.

There are plenty of advertising agencies that still don’t get social media or don’t want to get it. It’s the Fear Factor – fear of the unknown, fear of change, fear of losing their client’s business, etc. Whatever the fear - they better overcome it fast.

Many holiday shoppers wait until the last minute to do their Christmas shopping. This is not news. Here’s the news - there’s a great new way to capture these Johnny-come-lately shoppers – it is with mobile marketing.

Building Better Cars and Better Customer Relations. Hyundai has been getting a lot of attention these days as a company that cares about its customers and part of this success can be credited to social media marketing. By integrating a customer relationship management (CRM) strategy with social media along with their traditional marketing, Hyundai has branded itself as an altruistic company that really does care about its’ customers

Bloggers who fail to disclose paid reviews or endorsements can face up to $11,000 fines from the Federal Trade Commission, according to a recent agency ruling – “Guides Concerning the Use of Endorsements and Testimonials in Advertising" that was issued in October. The news set off a wave of protest and unrest in the blogosphere and the debate goes on.